Wednesday, July 27, 2011

apifeni Activewear with Danielle Dobin

Staying in shape by working out is something that's near and dear to me. Not only do I get to enjoy much needed "Mommy Time" during my workouts, but it also makes this busy single momma feel really, really good. Something about endorphins being released and whatnot...

But wearing workout gear that's unflattering or ill-fitting does not make me feel really, really good. Add to the times that my workout pants have been cut too low while my workout shirt was not long enough to cover the stretch marks midriff and... sigh... I had myself a serious "workout gear malfunction" situation going on. 

Enter apifeni (pronounced "epiphany"). I had the opportunity to chat with the designer Danielle Dobin and learn all about this activewear collection earlier today and I gotta say, it's some kind of awesome.

After having children, Danielle found it darn near impossible to get her hands on workout gear that was both comfortable and provided coverage. We've all been there. I sure have. Well, impossible no more, because Danielle took matters into her own hands and created an activewear line.

It's innovative. It's revolutionary. And it's totally genius! 

What I love most is that apifeni's workout pants contain ShapeTech technology so it offers more coverage than the average workout pants while making the core look an entire size smaller. Umm, yea... sign me up!

Of course Mommy Delicious had to try on these awesome pants... So neat! They're comfortable, flexible, and fashionable. I love that I can wear them even after my workout without feeling as though I'm wearing workout clothes. What do you think?

For my NYC readers, there will be one last NYC Trunk Show today July 27 from 10am to 9pm at Equinox, 2465 Broadway at 92nd Street.

Can't make it to the Trunk Show? No problem! Head on over to the apifeni website to check out all the cool and practical workout gear available in sizes 0-12.

{Disclaimer: This was a sponsored post. All opinions expressed herein are my own.}


  1. Comfortable workout pants that make the core look an entire size smaller!!! I am heading over to the site now!

  2. I work out many days a week, and enjoy showing off my hard work too! ;)
    The work out gear you discussed is really cute and looks comfortable. It doesn't seem like it hinders and allows for flexibility. With some of my current clothes it is annoying during the workout, so I will head on over and check it out. Thanks :)

  3. You look adorable! Those clothes look fab. Thanks for the trunk show info!

  4. You look awesome!

    I hate it when I'm running and my tank is hiking up and the shorts are slipping down!!! I'm going to have to check these out.


    Lots of yummy love,
    Alex aka Ma What's For Dinner

  5. I'm yet to join the mommy club but the clothes looks real
    Comfortable and fabulous! You look adorable by the way:-)

  6. You look great in that!! I love the outfit and the concept. Unfortunately I couldn't make it to the trunk show...definitely want to check this out, though.

  7. Umm, okay, you look so freaking cute in that workout gear you could wear it out as a regular outfit! I love it!!!

  8. You definitely look great!!! I've been training for a 10k, and am having the same issue as Ma What's For Dinner. I hate when I go for a run and my shirt starts riding up. I definitely want to check out this line because I deserve some new workout clothes!

  9. Wow, this is fab! And you look amazing in your workout gear. These pieces look so versatile. I will definitely check the website out, looks and sounds like something I would wear in a hear beat!

  10. That shirt and those pants. Now that I am training for a half marathon I need to up my workout gear *heads to her website*

  11. Love the pants and the ShapeTech in the high waist. Gotta get a pair!

  12. So we scoped out the best sports bras for each cup size—choosing the perfect styles for high-impact exercise, endurance training, outdoor fitness, high performance sports bra


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